Feedback From Our Pitch

When we presented our pitch we handed out a questionnaire to receive some feedback on peoples thoughts & idea's of what they thought on our pitch, idea's & song choice. We presented two of our idea's which we felt would both work, but wanted other peoples opinions on which idea they felt would work better. We also asked them if they felt our chosen song would fit and match our idea's for the visuals, with any comments they felt were relevant. Lastly, we asked for there opinions and any idea's they had on location.

The majority of the people we asked preferred the idea of only having one costume which would stick throughout the video, instead of having several costume changes which would juxtapose the location. Someone said, "One costume would work better with your song, keeping it simple would make it more effective." Another person said, "I feel there would be a lot of confusion using several costumes, keeping to one would make more sense in the narrative aspect." This helped us choose which idea we were going to choose, as this helped us see what other people thought from there perspective.

Everyone we asked agreed that our song choice would fit in with our idea's for the visuals. After reading the feedback we received from from our pitch most people said it would fit as long as we kept to one costume change. One of the comments we received which we felt was useful was, "Yes, I do. Only if it was kept to a serious tone." This was useful as we then thought using several costume changes could present it as humorous, this is something which we did not want the song & artist to be represented as.

Lastly, we asked if they had any thoughts or suggestions on locations, as we felt we did not have enough as we would have liked too. Two of the people suggested filming a scene in a supermarket, we felt this was a good idea and something we could look into doing, the only other suggestions we had was a hallway & shopping centre.

We felt the feedback we received from our treatment was very useful. It helped us choose the best idea for our music video, this was influenced from the comments & suggestions we collected from our questionnaire we gave to the audience.

Final Pitch Video

Storyboard - Rough Draft

This is our first draft for out storyboard, it includes our main idea's of the main narrative to the video. We have chosen to go for a variety of shots showing the characters morning, which will make more sense to the audience as the video goes on.

Our Song

Below is a YouTube link to our chosen song, by Jeffrey James - Carry You. The video is by the unsigned artist in which he has created a music video for his record.

Treatment/Pitch

Conventions Of A Music Video

Star Image: Ed Sheeran

Start image is extremely important to artists as this creates and builds them their fan-base, this is either clothing, advertising, personality, promotes, hobbies & interests. I have to talk about Ed Sheeran's star image and motifs, as I feel he has a very interesting image which is different to other artists today.

Ed Sheeran is known for his iconic ‘scruffy’ appearance of his ginger hair, hoodies and guitar, which all creates his star image motif. His iconic appearance represents him as ‘down to earth’ and by wearing this type of clothing his audiences can relate to, unlike other artists who wear expensive clothes and jewellery.

From his star image motif's he is represented to his audience as a calm, relaxed, but different artist, this is shown through his music videos, genres and slow pace of his music. I have said he is represented different when compared to other artist today, this is shown through his iconic album covers and lyrics of his personal songs. However, I feel this is specifically constructed appearance to target his fan-base. This is so his audience can feel a connection and relate to him through his personality, appearance and character.

Ed Sheeran - Advertisement, promotions & building a fan-base

In his early career he played at small venues such as small pubs, these were free gigs which he slowly created a small fan base. By performing in such places as London and around Suffolk he is seen as an artist who purely performs because of his love for music and not for the money and fame.

He then went onto appearing on the ITV show Britannia High to audience, this led to him being seen and noticed on national T.V. This helped him because he got his music and self out into the music industry through the T.V show.

Last year in May 2012 he has helped was involved in raising money for a charity which helped street sex workers for the charity One25. The gig which he performed at was in Bristol and raised just over £40’000.

He has also recently auctioned off some of his personal items, including his collection of Lego. Although he is giving all the money raised to charity it benefits for him as he is presented as someone who cares for others, but also by selling his Lego it promotes his record and music video ‘Lego House’. Helping raising the money then betrays him as selfless and wanting to help others. He can then benefit from this by creating a larger fan-base.

In his early career he performed at free gigs, this helped him slowly get his name out there and created a fan-base. By performing free he is not seen as doing it for the fame or money, he is seen as doing it purely because of his love of music which he can then benefit from.

He also performed for Nokia to promote the release of their new smartphone, Nokia Lumia, at a private concert in New York. This then links him with the smartphone which both advertise him and the smartphone, which he can benefit from by Nokia being such a large company.

He will also be performing at the free music day in Ipswich, Christchurch Park. As this is a free gig for people and fans to watch, which he also performed at the same day in 2010. This again presents him for someone who performs for his love of music, this promotes and advertise his records and merchandise, which he will then benefit from.