Rough Cut

Advert Idea

When looking and studying different advert idea's we were inspired by the image below, This is of the American musician, Sixto Rodriguez. We felt the way Rodriguez is seen & represented through this photograph was very interesting & similar to what we wanted to create. The central composition of the image works well with the low-key clothing and shadowing upon him, which contrasts against the high-key street scene background. The bold contrast separates him from the background to draw your attention to him, in which I feel works incredibly well to promote & advertise the artist.

Digipak Analysis

This is the digipak from Mumford & Sons album, 'Sigh No More'. The front cover has the typical conventions you would expect to find on the front cover, it both name of the album & the name of the band. The photograph of the band I would not say it is  first obvious who it is, unless you study the image. However, this could intrigue the audience to look further into it, but I feel if placed against others this would be seen as bland and struggle to stand out against others.

Overall the digipak has a very simplistic design, all in high-key colours. This is apart from the bold black CD, which is done this to stand out to the user/listener. This creates a star image for the band as it represents them as 'unique' from having their own style within the digipak.

From now viewing all panels of the digipak you can now see each panel interlinks within each other. The back panel is also very conventional with everything you would expect to find the back panel of a digipak such as, the barcode, tracklist & record label. I feel the back panel is well presented, the central composition high-key image against the bold writing works well, which attracts the audience attention to the tracklist & record label.

This digipak I have found very interesting and work well to promote & advertise the unknown band/artist. These four bold images which seems to be a member of the band creates a bold star image. From being presented in different colours it presents them as being individual within the band, but come together by the multi-coloured CD. 

Digipak Research

Front Cover:

• Photo or artwork of artist/band, preferably to promote a star image
• Title of Album
• Name of Artist/band 

Back Cover:

• Logo
• Barcode
• Track list
• Name/logo of record label
• Website link to artist/band profile
• Background image or artwork

Lighting Plan

Here I have created a lighting plan using an online creator to show the set-up of the studio when shooting. We have a soft box light coming from the left, lighting the back & side of the face/body. This is against the defused beauty dish lighting the front face & body from the right. As the artist sings into the microphone, we want to create a soft shadow upon the face to create different contrasts within the frame. 

We originally planned to use a black backdrop, which would contrast against the artists white shirt. However, after experimenting we decided the black backdrop would be too low-key for our style & genre of music video, we now plan to use a white backdrop which contrasts with the artists black shirt. (Which is shown on the lighting plan diagram.)

 These are screenshots from clips we have filmed in the studio using the lighting setup shown above. This shows how our lighting plan looks on screen, it has created a soft high-key light on one side of the face, then created a soft shadow on the other side. We wanted a slight contrast between each side of the body & face, but not too much that the shot looks too low-key.